"Swiss Made"
A Swiss Made watch is a timepiece that meets strict criteria set by Swiss law to ensure quality, craftsmanship, and authenticity. The "Swiss Made" label is a prestigious mark of excellence in the watch industry, signifying that the watch has been predominantly manufactured and assembled in Switzerland. The Swissness legislation (enforced in 2017) protects the Swiss Made label and other Swiss-related indications. It applies not only to watches but also to food, cosmetics, and industrial products.
Key Swissness Criteria for Watches:
To use "Swiss Made," a watch must meet these stricter Swissness regulations:
To qualify as Swiss Made, a watch must meet the following legal requirements under the Swiss ordinance on the use of the name "Swiss" for watches:
Swiss Movement
- The movement (mechanism) must be made in Switzerland.
- At least 60% of its production cost must be incurred in Switzerland.
Final Assembly & Inspection in Switzerland
- The watch must be assembled and tested in Switzerland.
- The manufacturer must conduct final quality control in Switzerland.
60% Swiss Production Value
- At least 60% of the total production cost (including components, research, and development) must come from Switzerland.
The term "Swiss Made" is more than just a label—it's a globally recognized mark of quality, precision, and craftsmanship in the watchmaking industry. Watches bearing this designation are held to the highest standards, ensuring superior reliability, durability, and attention to detail.
Rooted in centuries-old horological tradition, Swiss watchmaking has become synonymous with luxury, innovation, and technical excellence. The combination of advanced engineering, expert craftsmanship, and timeless design makes these watches highly sought after by collectors, professionals, and enthusiasts worldwide.
Beyond aesthetics, Swiss Made watches represent a commitment to precision and longevity, making them more than just timepieces—they are a legacy of excellence and a statement of prestige.